Behind 'THE Strap'

Facetune_07-09-2021-14-08-00 2.JPG

Orly Shani is a Los Angeles native, born from a family of artists and creators.

As a teenager, Orly started her first clothing line, a collection of one of a kind pieces, upcycled from thrifted clothing. As an adult, she's built a career as an on-camera Style & DIY expert; hosting her own shows on

E! Network and contributing regularly to The Today Show, Access Hollywood and many others.

Every week, Orly releases a new jaw dropping DIY to her 400,000 Youtube subscribers on The DIY Designer.

'THE Strap' was a magical moment where a DIY suddenly became a must have product. 


Orly started developing new weaves, including the best selling "crown" weave and perfected  'THE Strap' into an epic piece that steals the show...


time after time.